Qualitative
     

Qualitative research offers the unique opportunity to companies to get a glimpse of “real” situations.Pinnacle creates a trusting environment which enables respondents to share without inhibitions. We get for our clients a “real-time” look at behaviors as they are happening.

At Pinnacle we have a team of specialist qualitative researchers experienced in conducting research among both men and women. Our trained moderators use state of the art techniques to find in-depth information on every project. Our areas of expertise include consumer and business research, employing a range of varying methods:

Focus groups/extended groups
Brainstorming
Projective techniques
Ethnography
   
These diverse and varied techniques ensure we are able to delve deep to address our clients insight and business challenges.